CREATIVITY
EXPERTISE
The 3rd Act
Your first act was learning.
Your second act was performing.
The third act is choosing how your expertise shapes what comes next.
The 3rd Act Business Lab
Turning decades of expertise into a sustainable advisory, consulting or coaching practice
There comes a point in many careers where something shifts.
You’ve spent years building experience, solving complex problems, and navigating organisations that often move slower than they should.
You know what works.
You know what doesn’t.
And you may find yourself thinking:
There must be a better way to do meaningful work from here.
Many experienced professionals reach this point and begin exploring advisory, consulting, or coaching work.
But turning expertise into a business can feel unclear.
Where do you start?
What do you actually sell?
How do clients find you?
The Third Act Business Lab is designed to answer those questions.
Authentic
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Energy centric
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Momentum
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Authentic · Energy centric · Momentum ·
9 weeks of business building at pace!
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1. Design your 3rd Act
What kind of business do you actually want?
We explore the pros and cons of product vs service models, how advisory and coaching businesses generate income, and how to identify the “cash cow” in your expertise.
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2. Follow the money
This session focuses on financial and operational realities.
We explore revenue models, cashflow basics, and the simple systems needed to run a credible, sustainable advisory or coaching practice.
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3. Breathe
Stop. Take a breath. Let the new ideas settle. Share. Bounce. Absorb.
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4. Solve the right problem
Clients do not buy experience.
They buy solutions.This session focuses on identifying the problems you are uniquely placed to solve and shaping those into a clear advisory offer.
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5. Keep it lean
4. Keep it lean
You don’t need a large team or expensive systems.
This session explores the minimum viable infrastructure for an advisory business, including automation, AI tools, and how virtual assistants can extend your capacity.
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6. Pause
Time to consolidate. Take stock. Exhale. Build energy for the finish.
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7. Get visible
Visibility is the engine of expertise businesses.
We explore how to design a simple 12-month visibility and marketing plan, why owning your list matters, and how reputation builds opportunity.
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8. Ask for the work
Many advisory businesses stall at this step.
We explore the real barriers to sales, how to structure advisory conversations, and how social proof and testimonials accelerate trust.
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9. Retrospect & hootenanny!
You are through - consolidate the learnings, get clear on how you will move forward and celebrate!
Your facilitator: Dr Jen Frahm
Jen is the co-founder of the Agile Change Leadership Institute and a globally recognised expert in organisational change and leadership.
Over the past decade she has built a global education business from Australia, working with professionals across more than 82countries.
Her work focuses on helping experienced professionals translate deep expertise into practical capability, influence and impact.
Before founding the Institute, Jen worked across marketing, advertising, leadership coaching, and change consulting, building a career at the intersection of ideas, learning and business — experience that now informs her work supporting professionals who want to turn decades of expertise into meaningful advisory or coaching practice.
Why now?
In recent years Jen has been approached by an increasing number of experienced women asking the same question: How do I turn what I know into meaningful work in this next chapter of my career?
The Third Act Business Lab is designed as a response to that question.
LET’S GET STARTED